The Starwood hotel group is introducing a loyalty programme for meetings and travel professionals this autumn.
Launching this October, SPG Pro will offer members Starwood Preferred Guest elite status, upgrades and Starpoints for business booked at any of the group’s 1,200 properties worldwide.
“We’re focusing our powerful loyalty lens on B2B to cultivate ever stronger and more personal relationships with our global customers who deliver guests to our hotels,” says Starwood president and CEO, Frits van Paasschen.
The group says that the B2B market accounts for nearly 70 per cent of its overall room revenue, with the top one per cent of accounts driving 40 per cent of Starwood’s B2B revenue.
Christie Hicks, senior vice president of Starwood sales organisation, adds, “SPG Pro will also help us extend our reach beyond our managed accounts to attract new businesses, regional organisations and a next generation of travel professionals.
“New global travel patterns are driving more corporate, leisure and meetings business than ever before,” adds Hicks.
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