Increase your organization's OBT adoption

7 strategies you can use to maximize your online booking tool adoption

How does OBT adoption impact your travel program?

OBTs support your organization’s travel policy by striking a perfect balance between your need to control spend and a traveller’s desire to be in control of their own itinerary. You can regulate ticket costs, reduce fees, utilize preferred supplier rates, offer more traveller support, and access integral program data. But how do you increase adoption to achieve this?

This guide will give you 7 strategies to increase OBT adoption in your corporate travel program.

This guide will help you with:

OPTIMIZING YOUR OBT

How to implement an OBT that reflects your travel policy in a way that’s logical for your travellers.

ENGAGING & MOTIVATING YOUR TRAVELLERS

Discover specific methods you can implement to educate and communicate with your employees to drive adoption.

UTILIZING DATA

Use your data proactively to gain important insights and identify behavioural patterns — then pivot your OBT adoption strategy accordingly.

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